An exclusive formula containing high lathering cleansing agents fortified with moisturizers and emollients. Safe for use on all animals and humans too. For best results follow with Mane 'n Tail Conditioner. An exclusive micro-enriched protein formula that leaves the hair soft and shiny. Gentle rich fragrant lather provides a "down to the scalp" cleansing action without stripping natural oils. Fortified with moisturizers and emollients that helps to provide body, shine and manageability for healthy-looking hair every time you shampoo. The solution for maintaining and achieving longer, healthier hair. Pet or Human use approved. Safe and gentle for all hair types. Keep from Freezing.